Monday, October 8, 2012

Waste Land (2010)


  1. What do you feel is the message the director is trying to express in this movie?  Support your answer with examples.
I think Vik Muniz is trying to help the people who work in this landfill recognition.  He’s trying to help them take a step forward.  There was one man who wanted to build a library and he helps them succeed.  He understands their living conditions and is out to give them better lives.  I think the reason he wanted to show the world this is because it shows we can all help someone in our own way.  At the beginning he talks about how it’s important to talk with people not only for understanding, but it gets them away from their problems for just a few minutes.  Simple things like that can make a big difference. 
  1. If applicable , discuss if you think this movie has accurate depictions of minorities or if they are situational? Why or why not?
This movie mainly showed the people of Jardim Gramacho, which is the world’s largest dump located on the outskirts of Rio de Janeiro.  It didn’t show any minorities because all of the people appeared to come from this same area a culture. 
  1. Explain if you think the director’s ethnic/cultural/professional background played a role in directing this film?
I think that how the people are represented are a direct influence of the director.  I believe that the director portrayed them in a positive light, and gave the people a chance to share their stories and become recognized.  The director had to have had a personal connection to this to make something so awful into something very beautiful and moving. 
  1. What groups (people of color, nationality, culture, class,gender etc.) may be offended or misinterpret this movie and why?
I can’t think of anyone who would be offended by this movie.  I think it was a great social project that everyone should see.  I could see, however, some of the people in this movie thinking we are feeling sorry for them at some points. 
  1. What the movie added to your visual literacy?
At the beginning, the artist in this movie said that art and humanity are tied together.  What I learned from this movie is that you can help people by doing what you love.  This man found a way to help people and make their lives into art.  He gave them faces and told their stories rather than just letting the world forget about them. 
  1. What kind of artistic and/or visual means did the director use in the movie to focus our attention?
I thought it was great that they had so much footage from right on the landfill site. The photographs and art that the Vik Muniz has created were also captivating.  I also liked the view from the top of the plane when they first got there.  The whole movie was inspired by making art so there were such great artistic pieces that drew me in throughout the whole movie. 
  1. Additional comments/and or analysis/and or other movies recommendations (optional).
I recommend keeping this film on the movie list. I thought it was inspiring it and I enjoyed it all the way throughout.  It sent a great message and showed amazing people and art.


 Art pjece created by Vik Muniz inspired by a Jardim Gramacho land fill worker
Artist Vik Muniz

Making products more appealing (AHA! Blog Post 2)


I saw a fun fact come across my twitter today.  It stated that beer advertisement adds liquid soap to their beer in the commercials to make the beer appear foamier.  This got me thinking, what else advertisements do to make the product more appealing?  I know an obvious one has been about altering what girls look like.  But what else have they done?  I did some research and here is what I have come up with:
There are tons of tricks to make food more appealing on TV.  Motor oil is used as a replacement for dull-looking syrups due to the fact that it shines in the light.  Shaving cream is used instead of whipped cream because it’s less runny and is easier to shape. Spray deodorant is used to make certain fruits shine. Cotton balls are soaked in water, microwaved, and placed behind foods for some instant steam.
When advertising on a poster or billboard, you don’t want your words to be distracting. The website I was reading said that twice as many readers will look at a photo than read a headline.  Therefore, you have to be able to sell your product through your visual.  It also said that about 1/3 of readers will stop after reading the first 50 words. An additional 25% will stop reading after 200 words.  Therefore, keep words on an advertisement minimal. 
I’m sure there are many tricks to this trade, but there are a few I found most interesting.  It’s obvious that good imagery sells. Below are a few examples of using imagery to sell products.