I
saw a fun fact come across my twitter today.
It stated that beer advertisement adds liquid soap to their beer in the commercials
to make the beer appear foamier. This
got me thinking, what else advertisements do to make the product more
appealing? I know an obvious one has
been about altering what girls look like.
But what else have they done? I
did some research and here is what I have come up with:
There
are tons of tricks to make food more appealing on TV. Motor oil is
used as a replacement for dull-looking syrups due to the fact that it shines in
the light. Shaving cream is
used instead of whipped cream because it’s less runny and is easier to shape. Spray deodorant is
used to make certain fruits shine. Cotton balls are soaked in water, microwaved,
and placed behind foods for some instant steam.
When advertising on a poster or billboard, you
don’t want your words to be distracting. The website I was reading said that twice as many readers will look at a photo than read a headline. Therefore, you have to be able to sell your
product through your visual. It also
said that about 1/3 of readers will stop after reading the first 50 words. An
additional 25% will stop reading after 200 words. Therefore, keep words on an advertisement minimal.
I’m sure there are many tricks to this
trade, but there are a few I found most interesting. It’s obvious that good imagery sells. Below
are a few examples of using imagery to sell products.
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