- Does the beauty ideal still tyrannize women?
Yes.
Women still want to look the way they think they should. Women still
get breast implants, and plastic surgery. The most famous people on
television are “beautiful.” They have a certain image. Girls like Kim
Kardashian are idolized by girls because she’s very skinny and pretty.
She is just one of many girls who people look at in the media simply
because of how she looks. The race of the person, however, does not
seem to be as relevant as before. We are seeing a lot of different
races in modeling, which is a positive step forward.
- Does advertising still objectify women's bodies?
Yes.
Even though this video is not recent, the point of the video still
remains relevant. There are still attitudes that women and girls have
to look flawless. Computers still alter faces and bodies to look how
the advertiser wants them to look. I do think that this may not be as
apparent. I think we see different body types and races in our ads.
- Are the twin themes of liberation and weight control still linked?
Yes.
I see advertising for weight loss all the time where the women and even
the men have bodies that almost no one could achieve with a normal diet
and exercise. They portray it as if it’s very simple to achieve these
bodies and that we can do it easily with their product.
- Is sexuality still presented as a women's main concern?
I
believe that sexuality and beauty are intertwined in the media. If you
are beautiful, you are a sexual being. This is still presented this
way in many ads we see. Women look unnatural and are still put in
seductive positions when modeling for advertisement.
- Are young girls still sexualized?
Yes.
I can think of a lot of movies where a guy of any shape size or color,
had a crush on a very good looking girl. Movies like Transformers,
Superbad, and many others have only average looking guys fall for very
good looking girls (or that’s how it’s portrayed) It gives the message
that guys can look average and girls always have to look good.
- Are grown women infantilized?
Yes.
Women seem to look young in almost all advertising. Women have
surgeries to look as young as possible. We see young women more than
anything in advertising. A lot of the time, the girls we see in
magazines such as People, are young girls.
- Are images of male violence against women still used to sell products?
I
do not see violence as a main theme in advertising, but men and women
still have some qualities that were in older advertising. Men are
portrayed as strong, and women as weaker. Although, I think this has
gotten better and better over the years. Women are no longer expected
to stay home and be house wives while men go out and work. There is
defiantly a more balanced role in relationships though. However, we do see some violent ads once in awhile still such as in Dolce and Gabbana ads such as the one below.
- Do any of the problems listed above also apply to men?
I
think it’s rare that these problems apply to men, although I do not
think it never happens. When I think of men in advertising, I think of
strong men, athletic men, and powerful men. Abercrombie models still
have the masculine features I’ve saw since I was little, along with
other brands that use this to see to only a certain group of people.
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